Dans l’univers du sport de haut niveau, où l’engagement, le partage et l’esprit d’équipe occupent une place centrale, certains rituels dépassent le terrain pour prolonger ces valeurs dans la vie quotidienne, et c’est précisément dans cet état d’esprit que le joueur de rugby Paul Willemse, originaire d’Afrique du Sud, s’inscrit en adoptant le brasero COEO, symbole de convivialité, de cuisine au feu de bois et de moments authentiques partagés.
Rugby, esprit d’équipe et culture du partage
Rugby is much more than a sport; it is a culture deeply rooted in the values of solidarity, respect, and friendliness, where post-match moments play an essential role in extending the intensity of the game in a more relaxed and warm atmosphere.
For rugby players, particularly those from South Africa like Paul Willemse, these moments of sharing often take the form of an unmissable ritual: the braai, a true culinary and social institution.
Le braai sud-africain : une tradition qui rejoint l’esprit du brasero
In South Africa, the braai is not simply a barbecue, but a cultural and friendly experience that brings together friends, family, and teammates around the fire, in a moment where cooking becomes a pretext for sharing and transmission.
Cette tradition du feu rejoint parfaitement la philosophie du brasero COEO, qui permet de reproduire cette ambiance unique grâce à :
- an authentic wood fire cooking
- a circular arrangement promoting exchange
- an immersive and collective culinary experience
👉 Le brasero devient ainsi un prolongement naturel de l’esprit du rugby et du braai.
Paul Willemse adopte le brasero COEO : entre sport et art de vivre
By adopting a COEO braai, Paul Willemse connects his South African roots with his journey in France, rediscovering through this equipment the sensations and values he has always known: fire, cooking, sharing.
The braai allows for recreating at home or among teammates:
- friendly moments after training
- collective meals around the fire
- simple and generous cooking
👉 Une manière de prolonger l’esprit du rugby en dehors du terrain.
Brasero et sport : une nouvelle façon de vivre la convivialité
In the world of sport, and particularly rugby, conviviality occupies a central place, whether in the changing rooms, during the third halves or in moments of group recovery.
Le brasero COEO s’inscrit parfaitement dans cette dynamique en proposant une expérience qui combine :
- outdoor kitchen
- sharing
- social interaction
With its open design and layout intended to bring people together, it becomes a central point around which players, friends and loved ones gather.
Du braai au brasero : une culture du feu universelle
The link between the South African braai and the modern fire pit illustrates a global trend:
- 🔥 le retour à la cuisine au feu de bois
- 🔥 la recherche d’authenticité
- 🔥 le besoin de se reconnecter aux moments simples
Whether on a rugby field in South Africa or in a garden in France, fire brings people together and creates memories.
COEO fits into this continuity by offering fire pits capable of:
- uniting people
- enhancing products
- creating memorable experiences
COEO : le brasero des passionnés de sport et de convivialité
- Adopted by profiles like Paul Willemse, the COEO fire pit confirms its positioning:
- 👉 un équipement qui dépasse la simple cuisson
- a true tool of conviviality
- 👉 un point de rencontre entre sport, cuisine et partage
Que l’on soit amateur de rugby, passionné de cuisine ou simplement en quête de moments authentiques, le brasero devient un élément clé de l’expérience outdoor.
FAQ SEO – Rugby, brasero, braai et convivialité
Pourquoi le brasero est-il adapté aux joueurs de rugby ?
The fire pit perfectly matches the spirit of rugby, as it allows for the prolongation of conviviality and sharing after effort, bringing players together around simple and warm cooking.
Qu’est-ce que le braai en Afrique du Sud ?
Le braai est une tradition sud-africaine qui consiste à cuisiner et partager des repas autour du feu de bois, dans une ambiance conviviale et sociale très proche de l’esprit du brasero.
Pourquoi le brasero rappelle-t-il le braai sud-africain ?
The fire pit takes up the codes of the braai, notably cooking over wood fire, the open layout and the collective aspect of cooking, making it a modern alternative to this tradition.
Le brasero est-il adapté pour les événements sportifs ?
The fire pit is particularly suited to sporting events, as it allows for the creation of moments of conviviality, organising outdoor meals and strengthening the bonds between participants.
Pourquoi la cuisine au feu de bois est-elle liée à la convivialité ?
Cooking over a wood fire naturally promotes conviviality, as it involves visible preparation, shared cooking time, and closeness among the people gathered around the fire.
✅ Conclusion
By adopting the COEO braai, Paul Willemse perfectly illustrates the link between sport, culture, and the art of living, bringing together the fundamental values of rugby and the South African braai around the fire.
More than just a kitchen appliance, the braai becomes a symbol: that of sharing, conviviality, and the emotions experienced together, both on the field and around the fire.
Sport & Gastronomy.
Since our launch in 2020, during the first lockdown in March 2020, we are convinced: Gastronomy brings people together! It unites the Continents & Athletes, as evidenced by Paul Willemse who chose the TRIO braai.

The braais
Discover the range of corten steel and lacquered steel braais!
The kamados
Discover the range of kamados!
Questions clés.
Découvrez la culture du barbecue en Afrique.
The term "Braai" comes from " braai vleis " which means "grilled meat" in Afrikaans. The Braai is therefore the barbecue of the Afrikaners and it is primarily a social custom in South Africa, as well as in Botswana, in Namibia, in Lesotho, in Zimbabwe and in Zambia.
The word is often used as a verb (this Sunday, we “braai »).
Second-row of the MHR (Montpellier), South African by birth and under-20 world champion in 2012 with the Baby Boks, Paul Willemse arrived in France in 2014, first in Grenoble (2014-2015) and then in Montpellier (2015-2023). He made his first selection in Blue during the 2019 Tournament. In 2023 he is part of the 33 selected for the Rugby World Cup.
You can cook anything, mainly meat: lamb chops, chicken thighs and a myriad of Boerewors - a type of sausage originating from South Africa, very popular throughout Southern Africa. The name of this sausage is derived from the Afrikaans/Dutch words boer ("farmer") and wors ("sausage").
Beyond its culinary aspect, the magic of the Braai is above all a moment of sharing! It is a vector of conviviality and friendship, all cultures and nationalities come together for a Braai!
There are no limits on the number of guests and the rule is that the Braai should only be lit once, so mastering the fire requires calculation and precision from the “Braai master”!
Every 24th of September - Heritage Day - it is customary to organise a braai (barbecue) with family or friends! And it is as essential as turkey on Thanksgiving in the United States.