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WHAT IS A RUB?
The term rub is commonly used in the world of American barbecue and refers to a mixture of dry spices and herbs intended to season food before cooking. Applied directly to meat, fish or vegetables, it helps to develop a tasty crust while enhancing the natural flavours of the ingredients. Unlike a liquid marinade, the rub is used dry and gradually penetrates the food during cooking.
The Chimichurri Rub BBK LAB by COEO® is inspired by the famous Argentine chimichurri recipe and combines aromatic herbs, garlic and spices to bring freshness, balance and character to all your preparations made on the barbecue, kamado, brasero or smoker.
CHIMICHURRI RUB FOR BARBECUE, KAMADO AND BRASERO
Inspired by Argentine culinary traditions, the Chimichurri Rub BBK LAB by COEO® is a spice blend designed to enhance cooking over fire. Its aromatic profile combines herbal, vegetal and slightly spicy notes that reveal the natural flavours of meats, fish and vegetables without masking them. Developed for barbecue enthusiasts, it complements both quick high-temperature cooking and long cooking sessions on the kamado or smoker.
Particularly appreciated on beef ribs, ribeye, lamb, roast chicken or grilled vegetables, this rub brings a fresh and balanced flavour signature that pairs perfectly with the tastes of charcoal and wood fire. Its South American inspiration makes it an essential seasoning to vary pleasures and give a new dimension to your grilling. Thanks to its great versatility, the Chimichurri Rub naturally finds its place in all outdoor kitchens. Whether you use a charcoal barbecue, a gas barbecue, a kamado, a plancha brazier or a smoker, it helps to enrich the cooking aromas while bringing an authentic touch inspired by the best traditions of Argentine barbecue.
HOW TO USE THE CHIMICHURRI RUB?
To achieve optimal results, apply a thin layer of oil on the food before generously sprinkling the rub on all sides. Then let it rest for between 15 minutes and several hours depending on the recipe so that the spices can develop their full aromatic intensity. During cooking, the flavours concentrate and create a surface rich in taste particularly appreciated on grilled foods. The Chimichurri Rub can also be incorporated into a marinade based on olive oil, vinegar or lemon juice to bring even more aromatic depth. It is also used as a finishing touch, just before serving, to enhance the flavours of grilled meats, roasted vegetables or fish cooked on the barbecue.
FOR WHICH FOODS?
The Chimichurri Rub pairs perfectly with beef, pork, lamb, poultry, fish, seafood, as well as grilled vegetables. It is particularly recommended for beef ribs, skewers, pork ribs, roast chickens, prawns, salmon fillets, new potatoes, and vegetables cooked on a braai or kamado.
WHY CHOOSE THE CHIMICHURRI RUB BBK LAB?
The Chimichurri Rub BBQ LAB by COEO® has been developed to offer an authentic experience for barbecue and outdoor cooking enthusiasts. Its balance of aromatic freshness, vegetable flavours, and spicy character makes it a particularly versatile seasoning capable of transforming the simplest recipes into rich-tasting preparations. Whether you are a fan of the kamado, traditional barbecue, or braai, this spice blend will quickly become an essential part of your barbecue seasoning collection.


