In Lyon, the emblematic city of French gastronomy, the association Le Tour des Terroirs honours the actors who evolve cuisine and promote local products, and it is in this context that the French brand COEO, specialised in fire pits and design outdoor cooking, was interviewed to share its vision of fire, sharing, and modern gastronomy.
🍽️ Le Tour des Terroirs : une association lyonnaise dédiée à la gastronomie et aux produits locaux
Le Tour des Terroirs est une association basée à Lyon qui rassemble chefs, producteurs et passionnés autour d’un objectif commun :
- 👉 promouvoir une cuisine authentique
- 👉 valoriser la diversité des terroirs français
- 👉 créer des expériences culinaires conviviales
In this context, interviews with brands and industry players highlight innovative initiatives that contribute to transforming gastronomy into a lively, immersive, and accessible experience.
🔥 COEO : une marque des Cévennes interviewée pour sa vision du feu et du rassemblement
During this interview conducted by Le Tour des Terroirs, COEO reflects on its origins and the values that guided the creation of the brand, highlighting a central idea: fire is a universal vector of gathering.
En effet, comme l’expliquent les fondateurs, leurs expériences à travers le monde leur ont montré que les moments les plus marquants étaient presque toujours liés à des repas partagés autour du feu, quelle que soit la culture. [gard.cci.fr]
It is this observation that gave birth to the first COEO product in 2020: the fire pit TRIO, designed as a tool that is both stylish, functional, and friendly.
👨🍳 Une vision partagée avec l’association Le Tour des Terroirs
The interview also highlights a strong proximity between the philosophy of COEO and that of Le Tour des Terroirs, particularly around the shared desire to showcase the richness of French terroirs and the diversity of regional cuisines.
COEO emphasises that its commitment alongside this association is part of a global approach:
- 👉 permettre à chaque terroir d’exprimer sa cuisine à travers des outils adaptés à la cuisson au feu
- 👉 valoriser des produits bruts transformés de manière originale
- to create connections between chefs, producers, and the public
🔥 Brasero COEO : au cœur de la cuisine au feu de bois et de l’expérience gastronomique
À travers cette prise de parole, COEO met en avant le rôle central du brasero dans la gastronomie contemporaine, en expliquant comment cet outil permet de proposer une cuisine :
- more visual and immersive
- more friendly and interactive
- closer to the product and the culinary gesture
The brazier then becomes much more than just a piece of equipment: a true meeting point between chefs and guests
🌿 Une communauté autour de la cuisine et du feu
One of the key elements mentioned during the interview is COEO's desire to create a community around its products, by sharing recipes, organising events, and gathering user feedback to constantly improve the equipment.
This approach allows the brand to remain connected to its ecosystem while developing products that meet real uses, particularly in gastronomy and events. [gard.cci.fr]
🏆 Design, innovation et collaboration avec les chefs
COEO explique également dans cette interview l’importance du travail avec les chefs dans le développement de ses braseros et kamados, notamment lors des phases de prototypage, afin d’optimiser des critères essentiels comme :
- the rise in temperature
- the management of fire
- ergonomics
- the versatility of cooking methods
This close collaboration allows for the design of products that meet the demands of professionals while remaining accessible to individuals. [gard.cci.fr]
🌍 Une marque française entre Cévennes et ouverture internationale
Although deeply rooted in the Cévennes, COEO claims an international openness by drawing inspiration from different culinary cultures and integrating know-how from around the world to create innovative and sustainable products.
This ability to combine local identity and global vision is one of the pillars of the brand's development, which aims to promote wood-fired cooking and the French art of living through its braziers and outdoor kitchens.
🔥 Une nouvelle expérience de la gastronomie autour du feu
The interview conducted by Le Tour des Terroirs highlights a strong trend: the transformation of gastronomy into an immersive experience
With the brazier, cooking becomes visible, interactive and participatory, allowing guests to reconnect with the product, the gesture and the moment of sharing.
FAQ SEO – COEO, brasero COEO et Tour des Terroirs à Lyon
What is the COEO brand and what is its philosophy?
COEO is a French brand of braziers and outdoor kitchens born in the Cévennes, whose philosophy is based on the idea of “gathering” around the fire, offering equipment that transforms cooking into a friendly, immersive experience deeply linked to moments of sharing and local products. [coeo-design.com]
Qu’est-ce que le brasero COEO et pourquoi est-il au cœur de la gastronomie moderne ?
Le brasero COEO est un outil de cuisson extérieur design conçu pour offrir une expérience culinaire complète au feu de bois, permettant aux chefs et aux passionnés de cuisine de réaliser différentes cuissons sur une même surface tout en créant une interaction directe avec les convives, ce qui en fait un équipement idéal pour la gastronomie moderne et les événements culinaires.
Quel est le lien entre COEO et l’association Le Tour des Terroirs à Lyon ?
COEO est associé au Tour des Terroirs, une association basée à Lyon dédiée à la valorisation de la gastronomie française et des produits locaux, notamment parce que la marque partage une vision commune : mettre en avant la richesse des terroirs et proposer des expériences culinaires autour du feu qui permettent de sublimer les ingrédients et de créer du lien entre producteurs, chefs et public. [coeo-design.com]
Qu’est-ce que le Tour des Terroirs et quel est son rôle dans la gastronomie ?
The Tour des Terroirs is an association and a gastronomic event in Lyon that brings together chefs, producers and enthusiasts around cooking and local products, with the aim of promoting the diversity of French terroir, valuing short supply chains and creating immersive culinary experiences. [coeo-design.com]
Pourquoi COEO est-elle mise à l’honneur dans le Tour des Terroirs ?
COEO is honoured in the Tour des Terroirs as the brand embodies a modern vision of gastronomy based on wood-fired cooking, conviviality and the valorisation of products, which perfectly aligns with the association's desire to promote authentic cuisine accessible to all. [coeo-design.com]
Pourquoi le brasero COEO est-il adapté aux chefs et aux événements gastronomiques ?
The COEO brazier is particularly suited to chefs and gastronomic events as it allows for live cooking with great temperature precision, while offering a strong visual dimension that transforms preparation into a culinary show and enhances the experience of the guests.
Comment COEO collabore-t-il avec les chefs dans le développement de ses produits ?
COEO collaborates directly with chefs during the development of its fire pits and kamados, particularly during the prototyping phases, in order to optimise essential elements such as temperature rise, fire management, or ergonomics, which allows for the design of products perfectly suited to professional requirements. [coeo-design.com]
Quel est le rôle des terroirs dans la vision COEO ?
Terroirs occupy a central place in the COEO vision, as the brand seeks to enable each region, each product, and each culinary culture to express itself through outdoor cooking, by offering tools that adapt to all kitchens and all traditions. [coeo-design.com]
Pourquoi la cuisine au feu de bois est-elle au cœur du concept COEO et du Tour des Terroirs ?
Cooking over wood fire is at the heart of the COEO concept and the Tour des Terroirs as it allows for the creation of an authentic, sensory, and convivial experience, where cooking becomes a moment of sharing and a means of transmitting culinary know-how.
En quoi COEO est-elle plus qu’une marque de braseros ?
COEO is much more than a brand of fire pits, as it positions itself as a true community around outdoor cooking and fire, by organising events, sharing recipes, and creating interactions with its users in order to develop products directly linked to their uses and expectations. [coeo-design.com]
What is the COEO brand and what is its philosophy?
COEO is a French brand born in the Cévennes that has been designing fire pits and outdoor kitchens since 2020, with a philosophy centred on gathering around the fire and creating convivial culinary experiences.
Qu’est-ce que le brasero COEO et pourquoi est-il utilisé par les chefs ?
The COEO fire pit is a wood fire cooking equipment that allows chefs to cook live with great precision while offering a visual and immersive experience that enriches gastronomic events.
Qu’est-ce que le Tour des Terroirs à Lyon ?
The Tour des Terroirs is an association and a gastronomic event in Lyon that brings together chefs, producers, and enthusiasts to promote local products and French culinary know-how.
Pourquoi COEO est-elle associée au Tour des Terroirs ?
COEO is associated with the Tour des Terroirs because the brand shares the same values of highlighting local products, conviviality, and cooking over an open fire.
Pourquoi la cuisine au brasero est-elle adaptée à la gastronomie moderne ?
Cooking over a brazier is suited to modern gastronomy as it allows for the creation of a sensory, visual, and convivial experience, while also showcasing products and culinary techniques.
Pourquoi Lyon est-elle un lieu clé pour la gastronomie en France ?
Lyon is considered the capital of French gastronomy thanks to its culinary heritage, renowned chefs, and events dedicated to local produce and cuisine.
COEO, the Cévennes‑based brand specializing in barbecue fire pits, planchas, and outdoor kitchens, located near Nîmes and Montpellier, featured in the local newspaper Le Tour des Terroirs.