COEO, a brand specialising in high-end fire pits and outdoor cooking, continues to make headlines in the media. The company, based in the south of France, was recently featured in Midi Libre, a leading newspaper in Occitanie.
COEO: a barbecue start-up born in the Cévennes
Based in the Cévennes (Gard), COEO Design embodies a new generation of French companies. The brand positions itself as an innovative start-up in barbecues and fire pits, combining design, performance, and expertise.
COEO stands out for:
- high-end and durable materials
- a modern and sleek design
- versatile equipment for outdoor cooking
This strong identity is part of the entrepreneurial dynamic in the south of France, where tradition and innovation meet.
A spotlight in Midi Libre
COEO's presence in Midi Libre represents an important recognition. The article highlights:
- the rapid development of the start-up
- its local roots in the Cévennes
- its desire to modernise barbecue cooking
This media visibility enhances COEO's credibility as an emerging player in the market for design fire pits and barbecues.
Innovative outdoor cooking solutions
The success of COEO is based on a modern vision of the barbecue. The brand offers plancha fire pits that reinvent the culinary experience :
Cooking performance
- even heat distribution
- multi-zone cooking
- adaptation to all types of food
Friendly experience
- authentic wood fire cooking
- interaction with guests
- ideal for individuals and professionals
Design and aesthetics
- clean and contemporary lines
- perfect integration outdoors
- an object that is both functional and decorative
A local start-up in full growth
As highlighted by Midi Libre, COEO's journey is that of a regional start-up in full swing.
The keys to its development :
- a strong identity, rooted in the south of France
- a premium positioning
- collaborations with chefs and restaurant professionals
This strategy allows COEO to stand out in a competitive market.
COEO, a player in the evolution of the barbecue
The outdoor cooking market is evolving rapidly, and COEO is actively participating in this transformation by highlighting :
- the return to wood fire cooking
- a more friendly and experiential approach
- equipment combining performance and design
COEO thus contributes to redefining the standards of modern barbecue.
Why COEO attracts media attention
The highlight in Midi Libre confirms several strengths :
- a strong local presence in the Cévennes
- increasing visibility in the press
- products in line with new trends
- a dual target: individuals and professionals
Conclusion: a promising French start-up
The presence of COEO in Midi Libre perfectly illustrates the rise of this French brand. Originating from the Cévennes, the start-up is gradually establishing itself as a reference in the world of high-end fire pits and barbecues.
With its innovative positioning and strong identity, COEO has all the strengths to continue its development in France and internationally.
COEO, the brand of fire pits, barbecues, and plancha kitchens from the Cévennes based near Nîmes and Montpellier, featured in the local newspaper Midi Libre.
Three young entrepreneurs from Vigan joined forces to launch COEO, a company that designs outdoor furniture inspired by the French art of living.
They have known each other for fifteen years, all three are from Vigan. Two of them, Amandine Berthezene and Yannick Bonfort, have travelled extensively during and since their studies.
These experiences, particularly a prolonged stay in China, made them realise how much the French art of living is appreciated and sought after. They also share a certain taste for furniture and barbecue evenings, conducive to conviviality.
The Covid-19 pandemic forced Amandine and Yannick to return hastily from China. They found themselves in Vigan where their families still reside and where Jean-Rémy Bresson, a mutual friend, has his carpentry workshop.
From there was born the small business in which all three are partners: Coeo, which in Latin means "to gather". "The idea was born in spring 2020, says Amandine. And we launched our first sales this year."
At the moment, Coeo offers only one product primarily: a barbecue brazier, a respectable-sized plancha made of corten steel that works with wood fire, the Coeo trio. The design is simple but well thought out. Its young creators have also registered the model with the National Institute of Industrial Property (INPI).
"It is designed to create upward air flows to optimise the draw. Similarly, the stamping is done in such a way that the fats flow inside and no one gets burned," specifies Yannick. The technique is his field, being an engineer who has worked notably at Alsthom in research and development.
Design and friendliness
The DNA of the young company is outdoor furniture and its motto is design and friendliness. The goal is to create simple yet practical designs, using beautiful materials. Thus, corten steel, a particular alloy, offers a guarantee of durability: rust quickly transforms into a lasting patina.
From its launch, Coeo created its website and the concept seems to have immediately appealed: "We have reached twenty-five sales in a month and a half, double our forecasts. And we initially thought to distribute locally. However, the first sales were made in Lyon, Toulouse, Brest..."
Solicited by Spain and Belgium
They are being sought for Spain and Belgium. With the beautiful season approaching, the prospects look promising. "Restaurateurs are considering opening outdoors. In this perspective, our product interests them greatly: it allows cooking for fifty people."
They are also being sought by distributors, in Aigues-Mortes, in Jacou (near Montpellier). They are in discussions with a Montpellier brand. "But we are young and we do not want to rush and be absorbed."
Subsequently, they plan to develop other fire pits and outdoor furniture, always keeping in mind design, gastronomy, and conviviality.
In addition to their savings, the three young partners have benefited from the support of Initiative Gard, from a grant from the community of communes of Pays viganais. The CCI of Vigan, particularly Sylvie Polop, has helped them a lot in setting up their project and their financing plan, which allowed them to take out a loan. Coeo, 115, impasse des Châtaigniers, Molières-Cavaillac. Tel. 06 31 91 28 18. www.coeo-design.com.
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