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Brasero Montpellier: COEO, the Startup Redefining Premium Outdoor Cooking

1 July 2023 by
Brasero Montpellier: COEO, the Startup Redefining Premium Outdoor Cooking
COEO


In the south of France, between Montpellier, Nîmes and the authentic landscapes of the Cévennes, the startup COEO is gradually establishing itself as an essential reference in the world of fire pits, planchas and high-end barbecues, by developing outdoor cooking equipment that precisely combines technological innovation, aesthetic requirements and Mediterranean art of living, while meeting the growing expectations of a clientele in search of products that are both high-performing, durable and deeply rooted in a convivial and immersive experience.

Conceived from its inception as a brand capable of reinventing outdoor fire cooking, COEO today embodies this new generation of French manufacturers of fire pits, planchas and barbecues, who no longer settle for offering simple functional equipment, but seek to transform each cooking moment into a true sensory, aesthetic and social experience, in which fire, sharing and gastronomy occupy a central place.

Brasero startup Montpellier: an innovative brand rooted in the Cévennes

Based between Montpellier and the preserved territory of the Cévennes, the startup COEO is part of a strong innovation dynamic, relying on a solid local grounding while developing an international vision, which today allows it to position itself as a major player in fire pits and design barbecues in France, capable of competing with established brands while maintaining a unique, authentic and differentiating identity.

Founded with the desire to create cooking objects capable of bringing individuals together around simple yet essential moments, COEO — whose name means “to gather” — develops high-end plancha fire pits and barbecues that embody this philosophy through products designed to last over time, while offering advanced cooking performance and a quality of manufacture that meets the requirements of both individuals and professionals.

Brasero plancha Montpellier: a new way to cook and entertain

In Montpellier and throughout the south of France, the plancha fire pit is experiencing a real boom, driven by an evolution in lifestyles and consumer expectations, who are now seeking more convivial, visual and authentic culinary experiences, in which outdoor cooking becomes a central moment of sharing and conviviality.

In this context, COEO fire pits stand out for their ability to transform a simple meal into a lively culinary scene, thanks to a design that allows for grilling, searing, cooking on the plancha and keeping different types of food warm simultaneously, while offering a unique closeness between the cook and the guests, thus creating a direct interaction that enhances the overall experience.

This approach, both modern and inspired by ancestral fire cooking traditions, particularly appeals to a clientele in search of authenticity and excellence, whether they are individuals wishing to equip their outdoor spaces or professionals looking to offer differentiated services.

High-end barbecue France: QUATRO, the symbol of COEO innovation

Driven by its ambition to push the boundaries of the market, COEO has developed the QUATRO kamado, a high-end barbecue with a unique design, engineered to deliver exceptional versatility and meet the expectations of the most demanding cooking enthusiasts, whether passionate amateurs or professional chefs.

Thanks to advanced technical design and a fully reimagined aesthetic, this equipment enables multiple cooking methods — smoking, grilling, low-temperature cooking, roasting, or high-heat searing — while maintaining remarkable precision in heat control, making it a highly valued tool in the world of contemporary gastronomy.

This positioning in the high-end design barbecue segment in France allows COEO to establish itself as an innovative brand, capable of offering products that are not only high-performing but also aesthetically distinctive, thus enhancing its appeal to a demanding audience.

A Montpellier-based startup exporting its braseros and barbecues worldwide

Despite its location in a rural area of the Cévennes, the startup COEO has quickly managed to surpass its local market to open up internationally, participating in major trade shows and attracting the attention of clients and distributors from many countries, thus demonstrating that the vision carried by the brand — centred on fire, conviviality, and design — has universal resonance.

Today, COEO fire pits, planchas, and barbecues are exported to various markets, confirming a strong trend towards high-end outdoor cooking and a return to a form of authentic simplicity, where the act of cooking becomes a moment of sharing, creation, and pleasure.

This ability to export the art of living from the south of France while valuing a strong territorial anchorage is one of the pillars of the startup's success, which thus manages to combine local identity and global ambition.

Fire pit brand in France: why choose COEO?

In a market where the offer of fire pits, planchas, and barbecues is increasingly broad, COEO stands out with a comprehensive approach that combines design, performance, durability, and user experience, allowing the brand to meet the expectations of a clientele in search of premium products.

Choosing COEO means opting for:

  • a brand of fire pits designed in France based between Montpellier and the Cévennes,
  • equipment designed for intensive and durable use,
  • a refined design suited to high-end environments,
  • an immersive culinary experience centred around fire and sharing,
  • an innovative brand experiencing strong growth, already recognised internationally.

This unique combination allows COEO to establish itself as a reference in the high-end fire pit market in France, while continuing to innovate to anticipate future expectations.

COEO Montpellier: a leading brand in brasero, plancha, and design barbecues

In a context where outdoor cooking is undergoing a profound transformation, driven by changing habits and the search for more authentic experiences, COEO is establishing itself as a key player in fire pits in Montpellier and the south of France, offering a coherent, differentiating vision that is resolutely forward-looking.

Through its fire pits, planchas, and barbecues, the startup does not merely respond to existing demand but actively contributes to redefining the codes of outdoor cooking, placing the human, sensory, and aesthetic dimensions at the heart of its approach, which today makes all the difference in a rapidly evolving market.

The Cévennes flame, carried by COEO, continues to radiate far beyond its origins, embodying a new way of cooking, hosting and sharing, deeply rooted in local traditions yet driven by a truly international ambition.

COEO in Midi Libre, a local newspaper in the south of France

At COEO, we are particularly proud to see our entrepreneurial adventure and our vision of the high-end fire pit, plancha, and barbecue highlighted in the local newspaper Midi Libre, which showcases our roots between Montpellier and the Cévennes as well as our desire to reinvent outdoor cooking through equipment designed to bring people together, share, and create connections around the fire.

Through this article, we reflect on our history, from the creation of the brand in 2020 to our development in France and internationally, through our commitment to designing innovative, sustainable and aesthetic products that meet the new expectations of both individuals and professionals.

COEO present at the SPOGA fair in Germany, a global reference for barbecues

In its dynamic of international growth, COEO also participates in major industry events such as the SPOGA fair in Germany, which is one of the most important meetings in the world for barbecue, plancha and outdoor cooking professionals, where the brand showcases its innovations alongside international players, thus confirming its place among the emerging references in the market.

This presence on the international stage illustrates COEO's ability to carry French excellence beyond its borders, by offering high-end design fire pits, planchas and barbecues that appeal to an increasingly broad and demanding clientele.


amandine yannick coeo fire pits barbecues


COEO, a brand of braseros, barbecues and planchas designed in the Cévennes and based near Nîmes and Montpellier, featured in the local newspaper Midi Libre.

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FAQ – Fire pit Montpellier, plancha and barbecue COEO

What is a plancha fire pit and why is it trendy in Montpellier?

A plancha fire pit is a cooking equipment outdoor that combines a wood or charcoal fire pit with a circular cooking plate, allowing for grilling, searing, and cooking various foods while creating a friendly atmosphere around the fire, which explains its growing success in Montpellier and the south of France, where outdoor cooking and moments of sharing hold an essential place.

Why choose a COEO fire pit in Montpellier?

Choosing a COEO fire pit in Montpellier means opting for high-end equipment designed in the south of France, which combines contemporary design, cooking performance, and durability, while offering a unique friendly experience around the fire, suitable for both individuals and professionals.

Is COEO a French brand of fire pits and barbecues?

Yes, COEO is a French startup based between Montpellier and the Cévennes, specialising in the design of fire pits, planchas, and designer barbecues, with a strong local identity and international ambition.

Where are COEO fire pits and barbecues made?

COEO fire pits, planchas and barbecues are designed in the south of France, with particular attention paid to the quality of materials, design and cooking performance, in order to offer durable and high-end products. Manufacturing then takes place in China. 

What is the difference between a fire pit, a plancha and a barbecue?

The fire pit is an outdoor hearth that can integrate a plancha function to cook food on a plate, the plancha is a smooth cooking surface ideal for quickly searing food, while the barbecue primarily allows for cooking on a grill with direct or indirect heat, and COEO products combine these different functions to offer maximum versatility.

What is the COEO QUATRO kamado barbecue?

The QUATRO is a high-end kamado barbecue designed by COEO, which allows for different types of cooking such as smoking, grilling, slow cooking or roasting, thanks to precise temperature control and an innovative design.

Why is cooking over a fire pit so appealing?

Cooking with a fire pit is appealing for its friendly, visual, and authentic side, as it allows for outdoor cooking while bringing guests together around the fire, thus creating an immersive experience that goes beyond just a meal.

Is COEO present internationally?

Yes, COEO develops its fire pits, planchas and barbecues internationally, notably thanks to its participation in trade shows like SPOGA in Germany, where the brand showcases its innovations to a global audience.

Has COEO been featured in the press?

Yes, COEO has been featured in the Midi Libre newspaper, which outlines the history of the startup, its establishment between Montpellier and the Cévennes, and its international development.

Why choose a high-end fire pit over a traditional barbecue?

A high-end fire pit allows for better cooking quality, superior design and a more convivial experience, transforming meal preparation into a central moment of sharing and enjoyment.

Is the fire pit suitable for professionals and caterers?

Yes, COEO fire pits are perfectly suited for professionals, caterers and chefs, as they offer a large cooking capacity, strong interaction with customers and a visually appealing presentation at events.

Where to buy a COEO fire pit in Montpellier?

COEO fire pits, planchas and barbecues are available directly on our online shop, which offers its high-end products designed in the south of France.